Personal service can increase sales and grow your customer base. You can do this by following a five-step process that is part of your Digital Marketing Strategy. Your customers can be guided through the buying process with a successful online presence.
Digital Marketing: Meeting Customer Needs
Understanding the psychological needs of your customer is key to successfully marketing a product/service. You are selling a product because you believe it will solve the customer’s problem or fulfil their needs. To get your potential client’s attention, you must communicate with them about the issue you are trying to solve. You can include a five-step sales process in your marketing strategy.
5-Step Digital Marketing Sales Process
A five-step internet marketing strategy is required to meet customer needs and establish a strong sales presence online.
- Marketing/prospecting to your target market and audience
- Building trust and credibility
- Assisting and courting the buyer throughout the entire process
- Presenting the product/service that best meets their needs
- Closing of the sale
These five levels are the critical components of your website’s sales process. They will take you from a visitor to a customer. You can make your website transactions successful by representing each level of the sales process and courting potential customers through them.
These five levels are interconnected in many ways. Doing your digital marketing strategy correctly will clearly identify all five levels and how they are presented through your website. This strategy will help you to set realistic and achievable digital marketing goals. You can use each step to influence others and ensure that the sale process continues toward a successful close.
Marketing/Prospecting
Prospecting is the first stage of the process. It is also the resulting marketing. It is the delivery of qualified targeted visitors to your virtual storefront. This can be done through search engine optimization, pay-per-click advertising, and other methods that bring people to your website. Once they have found you, it is up to you to make your unique selling proposition (USP) stand out. Understanding the following will help you determine your USP.
- Your product or service fills an unmet need in the market
- What makes your business stand out and distinguishes it from the rest?
Building Credibility and Trust
Trust is built through human interaction in a brick-and-mortar business. It is easy to greet someone when they come in the door or help them locate something. You can also do this step virtually, which will help you build trust with your visitors.
Your website’s design and development can also help you build trust and credibility. The following are some of the elements that your viewer will be evaluating your credibility.
- Site appearance is professional and legal
- Attractive images and useful links
- Correct spelling and grammar
- Simple navigation
- Easy to find assurance and privacy policies
- Accessible support and product information
Begging and courting the buyer
If you have followed the first prospecting steps, a person visiting your site is targeted. Next, you need to determine the visitor. Your visitor visits your website searching for a solution to their problem. This could be a product or service. According to internet marketing research, seven out of ten visitors to a website are ready to buy. You can help them find what they are looking for.
Your navigation should be designed to help those who already know what they are looking for, those who don’t know the details but know what they are looking for, and those who are just browsing and need some guidance.
Presenting the product or service
After you have guided them through the selection process and established their needs, the presentation process is where you present your products or service to them.
Closed the sale
Your site should close the sale. This means providing enough information about your products or services to ensure customer satisfaction. You might also consider including testimonials for each product and service to increase your credibility. To eliminate any confusion that could lead to sales loss, ensure you provide exact payment information. This includes personal checks or credit cards. You can turn your website into a success if you successfully court your customer at these five levels.